1) Develop a skill

- This is the most fundamental stage which requires patience, consistency, learning and unlearning. At this stage, you are trying to build expertise in a particular interest. i.e copywriting skills, web development, video editing and so much more.

2) Pick a interest that you align to

- Let's use Mark in this example.

- Mark has professional video editing skills and loves biking. Mark can invest in a good camera and record videos when riding and use his video editing skills to create simple videos of his adventures.

- In our case above, Mark will never have an issue coming up with content. Mark can review the bikes he rides, Mark can also review the best places to do mountain biking and so much more.

- It can take time to know your interest especially if you have many more interests. My advise is to follow your heart and instincts.

3) Pick the most appropriate social media

- Mark will pick Youtube as the first choice and target to have over 80 videos as he builds his audience. This is the right way to go. Choose one social media account and post daily for a year.
- Growing your social media account doesn't have to be hard.
- Remember, you do not look for an audience, the RIGHT audience will always find you.

So, let's stop hurting our brands. Let's build slowly and pick up the momentum once everything is going well.